Here’s a fast breakdown on how to sell on Facebook for free and effectively.
#1: Know what terms you want to target.
What kind of market do you operate in? What are the keywords that are related to your niche? If you’re not sure what keywords to use, use the Google Keyword Planner tool to find them.
#2: Search for your keywords using Open Graph.
Fill in your keywords one at a time into Facebook’s Open Graph, then look for Facebook groups dedicated to your niche.
#3: Become a member of your niche groups
Join all of the Facebook groups that target your specialty now that you have a long list of them. There aren’t any, not one, not two, and certainly not a few. They’re all there.
#4: Participate in your groups.
Keep your ear to the ground once you’ve joined all of your groups. What exactly is the topic of conversation? How is merchandise promoted to certain demographics? What is appropriate behavior? What do you consider to be unacceptable? These are just a few of the 1,001 questions you should ask yourself. The idea is to become well-versed in your industry so that you can create captivating content and marketing campaigns that people will respond to.
#5: Disseminate useful information.
This is the deciding factor. You must share useful third-party content that is relevant to your area. This is quite important. You gain credibility in your group when you accomplish this. It demonstrates that you are willing to assist them. That you are genuinely concerned. Also, that you aren’t a spammer.
#6: Share links to your own blog posts.
Start sharing your own content once you’ve established some credibility and people are engaging with the third-party content you’re sharing. This is how you attract a lot of people to listen to what you have to say, and if done correctly, it may also result in a lot of traffic.
#7: Make your landing page more effective.
Don’t stop until you’ve gotten a lot of traffic from Facebook groups to your target website. Extrapolate as much value as possible from that traffic. Because they’re going to content pages, focus on the layout of those pages so they can bring as much traffic as possible into your landing page. Optimize your landing page so that more visitors become cold, hard cash and sign up for your mailing list.